Quit Trying to DO Social Media: Focus on Measurable Results Instead 
Pam Moore
NOVEMBER 19, 2019
Start doing social media they said. The truth is social media is not free. Doing social media is NOT the objective. Instead consumers and business decision makers today are eager for connection. We are seeing a pattern of behavior across organizations big and small that is concerning.
Hootsuite
JANUARY 4, 2023
More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?
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Keyhole.co
NOVEMBER 10, 2023
For that, you must understand where you stand among your contemporary brands and what you can do to make your customers choose you over others. Competitor benchmarking involves measuring and comparing your brand’s performance against your competitors through a set of key performance indicators. You may even monitor them regularly.
Keyhole.co
OCTOBER 16, 2023
From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. Branded hashtags A branded hashtag is a hashtagged phrase a brand creates and uses on social media. The hashtag got extensive traction on social media, prompting multiple brands to hop on the trend.
Sprout Social
JANUARY 12, 2021
The social media content calendar is the crux of every social media marketer’s strategy. Why do they feel that? You can find the answers to those questions in your social media data. However, according to the Sprout Social Index™ , only 49% of marketers are using data to create social media content.
Jon Loomer
AUGUST 19, 2020
Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. You can access that resource here.
Jon Loomer
AUGUST 19, 2020
Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. You can access that resource here.
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